Members of the Attar family, Palestinians who were displaced during the eight-day conflict with Israel, return to their home in the Atatra area in the northern Gaza Strip on Thursday, a day after a cease-fire took hold. (Marco Longari / AFP/Getty Imagesa / November 22, 2012)
By Edmund Sanders
November 22, 2012, 10:14 a.m.
RAFAH, Gaza Strip – As the truce between Israel and Hamas appeared to be enduring through its first 24 hours, Gazans spent Thursday sweeping up, digging out and looking forward.
Hamas declared a public holiday, but most shops and many businesses opened their doors. Israeli warships were replaced on the horizon with Palestinian fishing boats for the first time in a week.
Having endured many conflicts, it’s a day-after drill Gazans know well. Residents who sought shelter in United Nations schools went home. A steady stream of families returning from Egypt arrived at the Rafah border crossing. Bulldozers tried to clear alternate roads around bombed-out bridges.
PHOTOS: Gaza conflict
Glass shop owner Kamal Habboush, 45, had seven walk-in customers by lunchtime to replace broken windows. Usually he’s lucky to have one.
But after 16 years in the business, he predicts the real rush won’t come for a few more days.
“People tend to wait to make sure the fighting is really over,’’ he said. “Just in case.”
TIMELINE: Israel-Gaza conflict
The eight-day conflict left at least 162 Palestinians and six Israelis dead. The Israeli military reported the sixth death Thursday, saying a soldier had died from injuries sustained in a rocket attack by Gazan militants, the Associated Press reported.
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It’s the day before Thanksgiving, and you forgot to reserve a turkey. Or maybe you are short on time, or just really lazy and don’t want to actually cook the meal. Either way, modern food science has the entire turkey day menu covered: Just add water.
We put together an all-instant menu, made up of only room-temperature foodstuffs requiring, at most, boiling water or a microwave to prepare. No baking, barbecuing, broiling, frying, grilling, roasting, sauteing or stewing necessary.
When it comes to instant gratification, freeze-drying is king, we’re told by Washington State University food engineer Juming Tang. And it preserves flavor while making food inhospitable to bacteria.
“It was developed in the 1950s, and gives you the highest quality product over canning, pickling and other food-preservation techniques,” Tang said. “But it’s also the most expensive, about three to 10 times as much.”
So if you are ready to boil and microwave your way out of any kind of really labor-intensive Thanksgiving preparations, here’s what you need.
Turkey
You must abandon the idea of a glistening, crispy skinned bird sitting on the dinner table. No room-temperature substitute comes close. But if there must be turkey, your options abound.
Ideally, you’ve already saved some cooked turkey for a rainy day by freeze-drying it. A more readily available choice is canned turkey, but it’s not a good sign when turkey products for your cat or dog (usually made from industrial food factory offal) overwhelm the human selection.
Beyond that, your best bet is an MRE, or “Meal, Ready to Eat,” developed by food scientists to feed troops hot dishes on the front line. Simply pour a little water in a magnesium-filled pouch for an exothermic reaction, and let ‘er cook.
As a last resort, take a hike to your local gas station for some turkey jerky.
Gravy
Kitchen wars have been fought over what gravy is, exactly, but we think it should be brownish, salty, gooey and bad for you.
Gravy cubes, gravy powder and cans of gravy make it one of the easiest Thanksgiving sides to instantly produce, but we vote for the canned species. That’s because they’re less likely to contain strange ingredients such as hydrogenated oils, monosodium glutamate, sulfiting agents, anti-caking agents, artificial colors and the ever-mysterious “artificial flavoring.” But if you like that sort of thing, go for the powder.
Stuffing
Homemade stuffing calls for a lot of toasting and mixing and baking, but we don’t have time for that. Grab any preservative-rich box of the instant variety, plus some butter (see below), and add boiling water.
Butter
Whoever said turkey is the essential element to any Thanksgiving dinner never looked at the ingredients list. Butter sneaks it way onto just about every fixin’, especially dessert.
The average stick of butter lasts only a few months in a refrigerator, but powdered butter lasts for about 5 years. That’s because it’s a dry powder, and bacteria need water to thrive. Go ahead and grab the big can — you’ll need it.
Cranberry Sauce
Don’t over-think this one. Secure a can of gelatin-infused cranberry sauce and be merry.
Mashed Potatoes
You will have no problem securing some instant mashed potatoes, thanks again to the wonders of freeze-drying.
Green Bean Casserole
Merge one can of French-style green beans with one can of cream of mushroom soup, then top with FUNYUNS® or some other mysterious fried onion substitute. Not your grandmother’s recipe, but it’s functional.
Candied Yams
Replicating the crusty-gooey mouth feel of yams, brown sugar and marshmallows without an oven isn’t impossible.
If you’re boiling water on the stove top for another dish, roast the marshmallows on a stick over the flames, then drop them onto the yam and brown sugar mixture. Better yet, cram your dish into the microwave and watch the marshmallows turn into goo.
Bread
Who needs the yeasty aroma of fresh-baked bread when you’ve got bread-in-a-can?
Pie
Making a pie using by only adding water may sound ludicrous, but it’s as easy as… not baking a pie.
For the crust, mash up vanilla wafers or graham crackers, drip in a few tablespoons of butter and shape the mix into a proper pie-filling receptacle.
Opinions on essential Thanksgiving pie fillings vary, but whatever you’re making, gelatin — collagen extracted from ground-up animal bones, hides and skin — is your friend. Mix spices, primary filling (e.g. canned pumpkin), condensed milk, reconstituted eggs (see below) and any other ingredients into some water and gelatin, heat it in the microwave for a bit, then dump it into your crust.
Cooling helps gelatin molecules solidify into a wiggly matrix, so take advantage of chilly weather by setting the pie outside.
Eggs
A few dinner menu staples call for eggs as a binding agent, especially the pies. Thanks again to freeze-drying methods, there’s a powder for that.
Whipped Cream
We don’t know what’s in it, but whipped cream powder is out there.
To play it on the safer side, get some freeze-dried heavy cream powder, add water and whip it up with an electric beater.
If we missed anything, let us know in the comments. And if anyone actually makes the Wired.com instant Thanksgiving dinner, send a photo to @wiredscience on Twitter.
LOS ANGELES (AP) — The producers of “The Price is Right” owe a former model on the show more than $ 7.7 million in punitive damages for discriminating against her after a pregnancy, a jury determined Wednesday.
The judgment came one day after the panel determined the game show’s producers discriminated against Brandi Cochran. They awarded her nearly $ 777,000 in actual damages.
Cochran, 41, said she was rejected when she tried to return to work in early 2010 after taking maternity leave. The jury agreed and determined that FremantleMedia North America and The Price is Right Productions owed her more than $ 8.5 million in all.
“I’m humbled. I’m shocked,” Cochran said after the jury announced its verdict. “I’m happy that justice was served today not only for women in the entertainment industry, but women in the workplace.”
FremantleMedia said it was standing by its previous statement, which said it expected to be “fully vindicated” after an appeal.
“We believe the verdict in this case was the result of a flawed process in which the court, among other things, refused to allow the jury to hear and consider that 40 percent of our models have been pregnant,” and further “important” evidence, FremantleMedia said.
In their defense, producers said they were satisfied with the five models working on the show at the time Cochran sought to return.
Several other former models have sued the series and its longtime host, Bob Barker, who retired in 2007.
Most of the cases involving “Barker’s Beauties” — the nickname given the gown-wearing women who presented prizes to contestants — ended with out-of-court settlements.
Comedian-actor Drew Carey followed Barker as the show’s host.
___
Anthony McCartney can be reached at http://twitter.com/mccartneyAP .
This strudel is made with phyllo dough. When I tested it the first time, I found that I had enough filling for two strudels. Rather than cut the amount of filling, I increased the number of strudels to 2, as this is a dessert you can assemble and keep, unbaked, in the freezer.
4. Place 8 sheets of phyllo dough on your work surface. Cover with a dish towel and place another, damp dish towel on top of the first towel. Place a sheet of parchment on your work surface horizontally, with the long edge close to you. Lay a sheet of phyllo dough on the parchment. Brush lightly with butter and top with the next sheet. Continue to layer all eight sheets, brushing each one with butter before topping with the next one.
5. Brush the top sheet of phyllo dough with butter. Sprinkle on half of the almond powder (50 grams). With the other half, create a line 3 inches from the base of the dough, leaving a 2 1/2-inch margin on the sides. Top this line with one portion of the fruit mixture. Fold the bottom edge of the phyllo up over the filling, then fold the ends over and roll up like a burrito. Using the parchment paper to help you, lift the strudel and place it on the other parchment-lined baking sheet. Brush with butter and make 3 or 4 slits on the diagonal along the length of the strudel. Repeat with the other sheets of phyllo to make a second strudel. If you are freezing one of them, double-wrap tightly in plastic.
6. Place the strudel in the oven and bake 20 minutes. Remove from the oven, brush again with butter, rotate the pan and return to the oven. Continue to bake for another 20 to 25 minutes, or until golden brown. Remove from the heat and allow to cool for at least 15 minutes. Serve warm or room temperature.
Yield: 2 strudels, each serving 8
Advance preparation: The fruit filling will keep for a couple of days in the refrigerator. The strudel can be baked a few hours before serving it. Recrisp in a medium oven for 10 minutes. It can also be frozen before baking, double-wrapped in plastic. Transfer directly from the freezer to the oven and add 10 minutes to the baking time.
From left, Tara Niebeling, Sarah Schmidt, Bridget Jewell and Erin Vande Steeg are members of the social media team at the Mall of America in Bloomington, Minn.
Retailers are trying to lure shoppers away from the Internet, where they have increasingly been shopping to avoid Black Friday madness, and back to the stores. The bait is technological tools that will make shopping on the busiest day of the year a little more sane — and give shoppers an edge over their competition.
Those with smartphones in hand will get better planning tools, prices and parking spots. Walmart has a map that shows shoppers exactly where the top Black Friday specials can be found. A Mall of America Twitter feed gives advice on traffic and gifts, and the Macy’s app sends special deals for every five minutes a shopper stays in a store.
“The crazy mad rush to camp out and the crazy mad rush to hit the doorbusters have really made people think, ‘I’m just going to stay home on Black Friday,’ ” said Carey Rossi, editor in chief of ConsumerSearch.com, a review site. “This is going to invite some people back and say, ‘You know what? It doesn’t have to be that crazy.’ ”
Part of the retailers’ strategy is to slap back at online stores like Amazon.com, which last year used apps to pick off shoppers as they browsed in physical stores. But the stores are also recognizing that shopping on the Friday after Thanksgiving need not require an overnight wait in line, a helmet and elbow pads. A smartphone gives shoppers enough of an edge.
“This takes away that frantic Black Friday anxiety,” said Lawrence Fong, co-founder of BuyVia, an app that sends people price alerts and promotions. “While there’s a sport to it, life’s a little too short.”
Denise Fouts, 45, who works repairing fire and water damage in Chandler, Ariz., is already using apps to prepare for Black Friday, including Shopkick, Target’s app and one called Black Friday. “There still are going to be the crowds, but at least I already know ahead of time what I’m going specifically for,” Ms. Fouts said.
Last week, Macy’s released an update to its app with about 300 Black Friday specials and their location. In the Herald Square store, for instance, the $49.99 cashmere sweater specials will be in the Broadway side of the fifth-floor women’s department.
“With the speed that people are shopping with on Black Friday, they need to be really efficient about how they’re spending their time,” said Jennifer Kasper, group vice president for digital media at Macy’s.
When shoppers keep the app open, Macy’s will start sending special deals to the phone every five minutes. The deals are not advertised elsewhere.
Walmart has had an app for several years, but recently introduced an in-store mode, which shows things like the current circular or food tastings when a shopper is near a certain location. Twelve percent of Walmart’s mobile revenue now comes from when a person is inside a store.
For Black Friday, the app will have a map of each store, with the precise location of the top sale items — so planners can determine the best way to run. “The blitz items are not where you think they would be, because for traffic reasons, maybe the hot game console is in the lawn and garden center,” said Gibu Thomas, senior vice president for mobile and digital for Walmart Global eCommerce.
Target is also testing a way-finding feature on its app at stores that include some in Seattle, Chicago and Los Angeles. If a shopper types in an item, the app will give its location.
Other app makers are betting that shoppers want apps that pull in information from a range of stores.
RedLaser, an eBay app, lets shoppers use their phones to compare prices and recently started using location data to give shoppers personalized promotions when they walk into stores, including items not on store shelves at Best Buy, for instance. RetailMeNot, which offers e-commerce coupons, now has offline coupons that will pop up on users’ cellphones when they step near 500 malls on Black Friday.
“Consumers are not going to download 40 different apps for 40 different stores,” said Cyriac Roeding, co-founder of Shopkick, a location-based app that gives shoppers points, redeemable for discounts or gifts, when they walk into stores or scan certain items.
The rate of abortions in the United States fell by 5%, the largest single-year decrease in a decade, researchers for the Centers for Disease Control and Prevention reported.
The decline is outlined in the annual abortion surveillance data for the year 2009, the latest available. It was published on Wednesday in the CDC’s Morbidity and Mortality Weekly Report.
About 18% of all pregnancies in the United States end in abortion, the CDC noted. Factors from the availability of abortion providers, state laws, the general economy and access to health services including contraception, can all influence the abortion rate, according to the CDC. An important way to reduce abortions is to eliminate unwanted pregnancies.
“Despite these multiple influences, given that unintended pregnancy precedes nearly all abortions, efforts to reduce the incidence of abortion need to focus on helping women avoid pregnancies that they do not desire,” the survey states. “Providing women and men with the knowledge and resources necessary to make decisions about their sexual behavior and use of contraception can help them avoid unintended pregnancies.”
The CDC has been reporting annually on the number and rate of abortions since 1969. The annual numbers are based on voluntary reports from states and some other municipalities. A few states, such as California, which is the most populous, do not report. That explains why the CDC said there were about 785,000 abortions in 2009, while other estimates put the number at more than 1 million.
To make comparisons possible, the CDC said it used the data from 43 states and two cities that have been reporting the numbers each year for 10 years. Those areas account for 772,630 abortions in 2009, or about 98.5% of the total reported to the federal agency.
The abortion rate for 2009 was 15.1 abortions per 1,000 women of child-bearing years, defined as 15 to 44 years old. The abortion ratio was 227 abortions per 1,000 live births. Those numbers represent a 5% decrease in the total number and rate of abortions from 2008 and the largest single-year drop during the decade that began in 2000. There was a 2% drop in one year in the abortion ratio, the CDC said.
From 2000 to 2009, the total number, rate, and ratio of reported abortions decreased 6%, 7%, and 8%, respectively, to the lowest levels at the end of the decade, it said.
Mississippi had the lowest abortion rate, at 4 per 1,000 women of child-bearing age. The state also had only a couple of abortion providers and has the nation's highest teen birthrate. New York, second to California in number of abortion providers, had the highest abortion rate, about eight times that of Mississippi.
White women had the lowest abortion rate, at about 8.5 per 1,000 women of child-bearing age, while the rate for African American women was four times larger. Latinas’ abortion rate was about 19 per 1,000 women of child-bearing years.
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It runs using gas-filled tubes, mechanical relays, and paper tape. It’s a giant, and it’s slow. But it runs, dammit.
On Tuesday, volunteers at Britain’s National Museum of Computing rebooted the Harwell Dekatron — a 2.5-metric-ton monster from the early 1950s — making it the oldest working digital computer in existence.
It took about half an hour to warm the machine up. Then the volunteers — who’d spent the past two-and-a-half years rebuilding the machine — fed in a program via paper tape. Gas-powered tubes lit up. There was some clicking and clunking. Lights flashed. And then the 61-year-old printer typed out the answer to a simple multiplication problem — its first job since the 1970s.
Two of the Dekatron’s original designers and a few of its former operators were on-hand yesterday at the National Museum of Computing’s Bletchley Park home to catch the reboot. “The machine worked perfectly,” says Kevin Murrell, who’s led the restoration effort.
The machine was built in 1951, and it served for six years as a number-cruncher for the U.K.’s main atomic research facility at Harwell. “This was used in the very early days of modeling atomic power plants,” Murrell says. It could do complex equations flawlessly, at about the speed of two mathematicians armed with mechanical calculators.
In 1957, the giant computer was shipped of to the nearby Wolverhampton and Staffordshire Technical College, where it served as a comp-sci teaching tool for a couple of more decades. That’s where it picked up the name the WITCH (Wolverhampton Instrument for Teaching Computing from Harwell). Then, in 1973, the Guinness Book of World Records proclaimed it the world’s most durable computer. It was eventually mothballed in a museum.
About three years ago, Kevin Murrell was looking through photos of computer components the National Museum of Computing had in storage. Something popped out. “In the corner of one picture was a little control panel,” he remembers. “I looked at this an thought I know this control panel. That’s the machine I remembered from all those years ago.”
Amazingly, about 95 percent of the machine was still in the collection. So after a few years of cleaning the machine’s 4,000 connectors, and 828 Dekatron tubes, rewiring and repairing power supplies, the historic computer was good to go.
It uses gas-filled Dekatron counting tubes instead of the transistors you’d find in modern computers. As the six-person restoration team discovered, these tubes held up amazingly well after more than 60 years.
The clear tubes store values in one of 10 cathodes, grouped in a circle around a central node, so you can actually see what’s in memory. This combined with the Dekatron’s plodding pace, makes it a remarkable computer teaching tool, Murrell says.
“You can look at the memory location and say, ‘Yes, that contains the number three.’”
NEW YORK (AP) — Imagine having William Shatner supply your outgoing voicemail message. Or maybe you’d prefer Morgan Freeman coolly telling callers to wait for the beep. Or perhaps having Betty White joke around is more your speed.
All it takes is $ 299 and some luck.
The advocacy group Autism Speaks is offering custom-recorded messages from those celebrities as well as Will Ferrell, Carrie Fisher, Tom Hanks, Derek Jeter, Leonard Nimoy, Patrick Stewart and Ed Asner.
From Dec. 3 to Dec. 9, a limited number of 20-second long MP3 messages will be recorded by each celebrity on a first-come, first-served basis for fans to do with as they wish. All requests must be of the PG variety.
Asner, the curmudgeonly Emmy Award winner of “The Mary Tyler Moore Show” and “Lou Grant,” dreamed up the unusual fundraiser with his son Matt, who works for Autism Speaks.
“I think people will get a charge out of it,” says Asner, who is currently on Broadway in the play “Grace.” ”I’ll probably say, ‘What are you wearing?’ Or, ‘Take it off.’ Something like that.”
All proceeds will support autism research and advocacy efforts.
If he could get a message from one of the other stars participating, which would Asner want?
“I’m awfully stuck on Will Ferrell, having been subjected to him in ‘Elf,’” Asner says. “But they’re all such standouts — Patrick Stewart, Leonard Nimoy, Shatner. The list doesn’t stop. Even Betty White,” he adds about his “MTM” co-star. “She’s still got some good left in her.”
ALTERNATIVE TREATMENT Rick Doblin of the Multidisciplinary Association for Psychedelic Studies, which is financing research into the drug Ecstasy.
Hundreds of Iraq and Afghanistan veterans with post-traumatic stress have recently contacted a husband-and-wife team who work in suburban South Carolina to seek help. Many are desperate, pleading for treatment and willing to travel to get it.
The soldiers have no interest in traditional talking cures or prescription drugs that have given them little relief. They are lining up to try an alternative: MDMA, better known as Ecstasy, a party drug that surfaced in the 1980s and ’90s that can induce pulses of euphoria and a radiating affection. Government regulators criminalized the drug in 1985, placing it on a list of prohibited substances that includes heroin and LSD. But in recent years, regulators have licensed a small number of labs to produce MDMA for research purposes.
“I feel survivor’s guilt, both for coming back from Iraq alive and now for having had a chance to do this therapy,” said Anthony, a 25-year-old living near Charleston, S.C., who asked that his last name not be used because of the stigma of taking the drug. “I’m a different person because of it.”
In a paper posted online Tuesday by the Journal of Psychopharmacology, Michael and Ann Mithoefer, the husband-and-wife team offering the treatment — which combines psychotherapy with a dose of MDMA — write that they found 15 of 21 people who recovered from severe post-traumatic stress in the therapy in the early 2000s reported minor to virtually no symptoms today. Many said they have received other kinds of therapy since then, but not with MDMA.
The Mithoefers — he is a psychiatrist and she is a nurse — collaborated on the study with researchers at the Medical University of South Carolina and the nonprofit Multidisciplinary Association for Psychedelic Studies.
The patients in this group included mostly rape victims, and experts familiar with the work cautioned that it was preliminary, based on small numbers, and its applicability to war trauma entirely unknown. A spokeswoman for the Department of Defense said the military was not involved in any research of MDMA.
But given the scarcity of good treatments for post-traumatic stress, “there is a tremendous need to study novel medications,” including MDMA, said Dr. John H. Krystal, chairman of psychiatry at the Yale School of Medicine.
The study is the first long-term test to suggest that psychiatrists’ tentative interest in hallucinogens and other recreational drugs — which have been taboo since the 1960s — could pay off. And news that the Mithoefers are beginning to test the drug in veterans is out, in the military press and on veterans’ blogs. “We’ve had more than 250 vets call us,” Dr. Mithoefer said. “There’s a long waiting list, we wish we could enroll them all.”
The couple, working with other researchers, will treat no more than 24 veterans with the therapy, following Food and Drug Administration protocols for testing an experimental drug; MDMA is not approved for any medical uses.
A handful of similar experiments using MDMA, LSD or marijuana are now in the works in Switzerland, Israel and Britain, as well as in this country. Both military and civilian researchers are watching closely. So far, the research has been largely supported by nonprofit groups.
“When it comes to the health and well-being of those who serve, we should leave our politics at the door and not be afraid to follow the data,” said Brig. Gen. Loree Sutton, a psychiatrist who recently retired from the Army. “There’s now an evidence base for this MDMA therapy and a plausible story about what may be going on in the brain to account for the effects.”
In interviews, two people who have had the therapy — one, Anthony, currently in the veterans study, and another who received the therapy independently — said that MDMA produced a mental sweet spot that allowed them to feel and talk about their trauma without being overwhelmed by it.
“It changed my perspective on the entire experience of working at ground zero,” said Patrick, a 46-year-old living in San Francisco, who worked long hours in the rubble after the Sept. 11, 2001, attacks searching in vain for survivors, as desperate family members of the victims looked on, pleading for information. “At times I had this beautiful, peaceful feeling down in the pit, that I had a purpose, that I was doing what I needed to be doing. And I began in therapy to identify with that,” rather than the guilt and sadness.
This article has been revised to reflect the following correction:
Correction: November 21, 2012
An article on Tuesday about using MDMA, or Ecstasy, in combination with psychotherapy to treat post-traumatic stress described incorrectly the office arrangement that a husband-and-wife team use to conduct therapy sessions using MDMA. The couple, Michael and Ann Mithoefer, hold the sessions in an office in a converted house; they do not conduct the sessions in their home office. And because of an editing error, an accompanying picture carried an incorrect credit. The photograph of the Mithoefers was taken by Hunter McRae, not by Gretchen Ertl.
For Eileen Fisher, the storm was the biggest blow to her company's operations since she opened it in 1984.
IRVINGTON, N.Y. — Eileen Fisher had no time to spare. For her clothing stores to be up and running for Thanksgiving weekend, and her many retail clients stocked for the holiday rush, her company’s response to Hurricane Sandy would need to be close to flawless.
Eileen Fisher
The flooding from Hurricane Sandy decimated an Eileen Fisher store in Irvington, N.Y., and forced the company to close its headquarters there.
And it was.
All but one of the company’s 58 stores are open, and retailers like Nordstrom and Bloomingdale’s have Ms. Fisher’s latest designs on their racks. On a recent afternoon, aside from its cramped quarters, there was no sign of the storm on the second floor of the Eileen Fisher headquarters here, 20 miles north of Manhattan. Phones were ringing, online orders were being processed and Ms. Fisher was at her desk.
But step downstairs, where work crews were sawing off the bottom part of walls, removing mold-ridden desks and pulling up drenched carpet, and the magnitude of the last month’s miracle was hard to dismiss.
“It was a mess,” Ms. Fisher said. “I couldn’t believe it.”
Hurricane Sandy hurt retailers large and small. It closed airports, ports and roads, jamming merchandise at critical shipping times. More than a third of stores in the Northeast closed for at least a day, according to the research firm RetailNext. Macy’s has said that the storm delayed sales. Target said November started off choppily, and a Kohl’s store in Brooklyn will be closed at least through January.
For Eileen Fisher, started by Ms. Fisher in 1984, the storm was the biggest blow to operations ever. It decimated a store here and closed her headquarters, her Manhattan design center and her warehouse in Secaucus, N.J. For smaller retailers — Eileen Fisher expects about $350 million in revenue this year — a week or two of closed offices, stores and warehouses in early November could be ruinous.
Recovery was both an urgent and daunting task. A broad insurance policy helped a lot. So did some planning and a good amount of luck. As did an almost out-of-body detachment on executives’ parts to see past the emotion of sewage-soaked shirts and stained rolls of fabric to the prize of reopening a ravaged business.
Even the cash in the register at the Irvington store had to be taken home and blown dry. Almost $1.5 million, 12 Dumpsters and eight moving-truck-size mobile storage units of damaged goods later, Eileen Fisher was — for the most part — back.
“It was just stuff,” Ms. Fisher said.
Perils of a New Location
Ms. Fisher moved her headquarters to Irvington 20 years ago, choosing a brick building that was just a couple of yards from the Hudson River. It reminded her of the TriBeCa location where she had started the business, she said, and who doesn’t get inspiration from water?
Now that inspiration had become a liability. On a recent sunny day, the Hudson seemed calm and threatless, a cool gray-brown river about 10 feet below its banks. But on the night of the storm, the river rose over a barrier and stampeded north, churning through buildings “like a washing machine,” said Peter Joslin, the company’s facilities manager.
Mr. Joslin is from the Midwest, and he’s seen his fair share of river flooding, including last year, when a corner of the building took on water during Hurricane Irene. In the week before Sandy hit on Monday, Oct. 29, he was watching the weather forecasts, but, as he says, “we’re pretty laid back down here.”
Then, on the Friday before the storm, he received an e-mail from his predecessor in the job. It contained just four words: “Get out them sandbags.”
“That started to freak me out,” Mr. Joslin said.
He called the owner of a remediation company that had done work for Eileen Fisher in the past and obtained a promise that if anything went wrong, the company would be on site within two hours. He then called a moving company to see if it could remove some important files and other valuables, like $20,000 copiers. The moving company was already booked.
Employees worked through the weekend, piling sandbags three high along the building, encasing the second floor of headquarters in plastic in case the roof leaked and caulking windows. The storm struck Monday night.
