Nerd Fail: President Obama Mixes Up <em>Star Wars</em> and <em>Star Trek</em> in Sequester Comments

Oh, Obama. For so long you have come off as One of Us with your Vulcan salutes and bringing Wookiees to the White House. How could you possibly have confused Star Trek and Star Wars? We find your lack of nerd nuance… disturbing.

For those that don’t know — i.e. those not on the internet Friday afternoon — during a press conference about his discussions with Congressional leaders to avoid the federal spending cuts known as the “sequester,” President Obama said, “I know that this has been some of the conventional wisdom that’s been floating around Washington that somehow, even though most people agree that I’m being reasonable, that most people agree I’m presenting a fair deal, the fact that they don’t take it means that I should somehow, you know, do a Jedi mind meld with these folks and convince them to do what’s right.”

Yeah, “Jedi mind meld”? That’s not really a thing. There are Jedi mind tricks and Vulcan mind melds, but — last we checked — a Jedi mind meld doesn’t exist, they’re not even in the same sci-fi universe.

Twitter immediately jumped on the remark. The Darth Vader parody account sent out a missive saying “Obama just confused Star Trek and Star Wars by saying Jedi Mind Meld. I think it’s time to impeach.” Others chimed in with comments like, “Faux pas, Mr. President! Thou shalt not mix Star Wars/Star Trek metaphors!” Even Spock himself Leonard Nimoy got on the horn tweeting “Only a Vulcan mind meld will help with this congress.”

The White House decided to run with the concept of the “Jedi mind meld,” sending out a tweet Friday stating “We must bring balance to the Force. #Sequester #JediMindMeld” It seemed to acknowledge (and perhaps, try to ameliorate) the crossover faux pas by attaching an image of Obama with the words ”These Aren’t the Solutions Americans Are Looking For” in an appropriate Star Wars-esque font and “To Deny the Facts Would Be Illogical” in a Star Trek font. The twitpic also included the URL wh.gov/JediMindMeld, which links to the president’s plan to deal with the sequester.

Of course on the internet, everyone loves taking a good gaffe and running with it. And Americans need answers. So, naturally, a White House petitions has already been established asking the president to apologize for mixing up his sci-fi references.

“We the people of the United States of America, and Star Wars and Star Trek fans the world over respectfully request that President Obama or a representative of his Administration Apologize [sic] for his mash-up of the two cannons,” the petition, which has two signatures as of this writing, reads. “We understand the stress the Job of President of the United-States [sic] can put on an individual and we understand press conferences are difficult to give. However this is extremely important and warrants clarification on if he intended to say Vulcan Mind Meld or Jedi Mind trick as we must know which he is truly a fan of.”

Your move, Spock Obama.

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Cellar victim Kampusch raped, starved in film of ordeal

VIENNA (Reuters) – A new film based on the story of Austrian kidnap victim Natascha Kampusch shows her being repeatedly raped by the captor who beat and starved her during the eight-and-a-half years that he kept her in a cellar beneath his house.

Kampusch was snatched on her way to school at the age of 10 by Wolfgang Priklopil and held in a windowless cell under his garage near Vienna until she escaped in 2006, causing a sensation in Austria and abroad. Priklopil committed suicide.

Kampusch had always refused to respond to claims that she had had sex with Priklopil, but in a German television interview on her 25th birthday last week said she had decided to reveal the truth because it had leaked out from police files.

The film, “3,096 Days” – based on Kampusch’s autobiography of the same name – soberly portrays her captivity in a windowless cellar less than 6 square metres (65 square feet) in area, often deprived of food for days at a time.

The emaciated Kampusch – who weighed just 38 kg (84 pounds) at one point in 2004 – keeps a diary written on toilet paper concealed in a box.

One entry reads: “At least 60 blows in the face. Ten to 15 nausea-inducing fist blows to the head. One strike with the fist with full weight to my right ear.”

The movie shows occasional moments that approach tenderness, such as when Priklopil presents her with a cake for her 18th birthday or buys her a dress as a gift – but then immediately goes on to chide her for not knowing how to waltz with him.

GREY AREAS

Antonia Campbell-Hughes, who plays the teenaged Kampusch, said she had tried to portray “the strength of someone’s soul, the ability of people to survive… but also the grey areas within a relationship that people don’t necessarily understand.”

The British actress said she had not met Kampusch during the making of the film or since. “It was a very isolated time, it was a bubble of time, and I wanted to keep that very focused,” she told journalists as she arrived for the Vienna premiere.

Kampusch herself attended the premiere, looking composed as she posed for pictures but declining to give interviews.

In an interview with Germany’s Bild Zeitung last week, she said: “Yes, I did recognize myself, although the reality was even worse. But one can’t really show that in the cinema, since it wasn’t supposed to be a horror film.”

The movie, made at the Constantin Film studios in Bavaria, Germany, also stars Amy Pidgeon as the 10-year-old Kampusch and Danish actor Thure Lindhardt as Priklopil.

“I focused mainly on playing the human being because… we have to remember it was a human being. Monsters do not exist, they’re only in cartoons,” Lindhart said.

“It became clear to me that it’s a story about survival, and it’s a story about surviving eight years of hell. If that story can be told then I can also play the bad guy.”

The director was German-American Sherry Hormann, who made her English-language debut with the 2009 move “Desert Flower”, an adaptation of the autobiography of Somali-born model and anti-female circumcision activist Waris Dirie.

“I’m a mother and I wonder at the strength of this child, and it was important for me to tell this story from a different perspective, to tell how this child using her own strength could survive this atrocious martyrdom,” Hormann said.

The Kampusch case was followed two years later by that of Josef Fritzl, an Austrian who held his daughter captive in a cellar for 24 years and fathered seven children with her.

The crimes prompted soul-searching about the Austrian psyche, and questions as to how the authorities and neighbors could have let such crimes go undetected for so long.

The film goes on general release on Thursday.

(Reporting by Georgina Prodhan, Editing by Paul Casciato)

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Well: A Rainbow of Root Vegetables

This week’s Recipes for Health is as much a treat for the eyes as the palate. Colorful root vegetables from bright orange carrots and red scallions to purple and yellow potatoes and pale green leeks will add color and flavor to your table.

Since root vegetables and tubers keep well and can be cooked up into something delicious even after they have begun to go limp in the refrigerator, this week’s Recipes for Health should be useful. Root vegetables, tubers (potatoes and sweet potatoes, which are called yams by most vendors – I mean the ones with dark orange flesh), winter squash and cabbages are the only local vegetables available during the winter months in colder regions, so these recipes will be timely for many readers.

Roasting is a good place to begin with most root vegetables. They sweeten as they caramelize in a hot oven. I roasted baby carrots and thick red scallions (they may have been baby onions; I didn’t get the information from the farmer, I just bought them because they were lush and pretty) together and seasoned them with fresh thyme leaves, then sprinkled them with chopped toasted hazelnuts. I also roasted a medley of potatoes, including sweet potatoes, after tossing them with olive oil and sage, and got a wonderful range of colors, textures and tastes ranging from sweet to savory.

Sweet winter vegetables also pair well with spicy seasonings. I like to combine sweet potatoes and chipotle peppers, and this time in a hearty lentil stew that we enjoyed all week.

Here are five colorful and delicious dishes made with root vegetables.

Spicy Lentil and Sweet Potato Stew With Chipotles: The combination of sweet potatoes and spicy chipotles with savory lentils is a winner.

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Roasted Carrots and Scallions With Thyme and Hazelnuts: Toasted hazelnuts add a crunchy texture and nutty finish to this dish.

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Carrot Wraps: A vegetarian sandwich that satisfies like a full meal.

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Rainbow Potato Roast: A multicolored mix that can be vegan, or not.

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Leek Quiche: A lighter version of a Flemish classic.

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Bits Blog: Judge Slashes Jury Award in Apple-Samsung Case

A federal judge on Friday significantly lessened the blow from Apple’s legal victory in a patent case against Samsung, lopping more than 40 percent off the damages a jury awarded Apple last year.

In her review of the jury’s decisions, which originally awarded Apple more than $1 billion for patent violations by Samsung in its mobile products, Judge Lucy Koh of the United States District Court in San Jose, Calif., knocked those damages down by $450 million, to $599 million.

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Jury in Bell corruption trial may be deadlocked

A court spokeswoman said Thursday the jury in the Bell corruption case appears to be deadlocked.

“The jurors may be at an impasse,” said Patricia Kelly, a spokeswoman for L.A. County Superior Court.

Jurors sent a note to the judge Thursday morning, and all the attorneys in the case were called in.

Six former Bell City Council members are accused of stealing public money by paying themselves extraordinary salaries in one of Los Angeles County’s poorest cities.

Luis Artiga, Victor Bello, George Cole, Oscar Hernandez, Teresa Jacobo and George Mirabal are accused of misappropriation of public funds, felony counts that could bring prison terms.

They were arrested in September 2010 and have been free on bail.

The nearly $100,000 salaries drawn by most of the former elected officials are part of a much larger municipal corruption case in the southeast Los Angeles County city in which prosecutors allege that money from the city’s modest general fund flowed freely to top officials.

The three defendants who testified painted a picture of a city as a place led by a controlling, manipulative administrator who handed out enormous salaries, loaned city money and padded future pensions. Robert Rizzo, the former adminstrator, and ex-assistant city manager Angela Spaccia are also awaiting trial.

The four-week trial of the former council members turned on extremes.

Deputy Dist. Atty. Edward Miller said the council members were little more than common thieves who were consumed with fattening their paychecks at the expense of the city’s largely immigrant, working-poor residents.

Miller said the accused represented the “one-percenters" of Bell who had “apparently forgotten who they are and where they live."

Defense attorneys said the former city leaders -- one a pastor, another a mom-and-pop grocery store owner, another a funeral director -- were dedicated public servants who put in long hours and tirelessly responded to the needs of their constituents.

Jacobo testified that Rizzo informed her she could quit her job as a real estate agent and receive a full-time salary as a council member. She said she asked City Attorney Edward Lee if that was possible and he nodded his head.

"I thought I was doing a very good job to be able to earn that, yes," Jacobo said.

Cole said Rizzo was so intimidating that the former councilman voted for a 12% annual pay raise out of fear the city programs he established would be gutted by Rizzo in retaliation if he opposed the pay hikes.

The defense argued that the prosecution failed to prove criminal negligence -- that their clients knew what they were doing was wrong or that a reasonable person would know it was wrong.

The attorney for Hernandez, the city’s mayor at the time of the arrests, said his client had only a grade-school education, was known more for his heart than his intellect and was, perhaps, not overly “scholarly.”

Prosecutors argued that the council members pushed up their salaries by serving on city boards that rarely met and, in one case, existed only as a means for paying them even more money.

Jurors were also left to deal with the question of whether council members were protected by a City Charter that was approved in a special election that drew fewer than 400 voters.

Defense attorneys say the charter allowed council members to be paid for serving on the authorities.

But the prosecutor argued that the charter -- a quasi-constitution for a city -- set salaries at what councils in similar-sized cities were receiving under state law: $8,076 a year. Because council members automatically serve on boards and commissions, the district attorney said the total compensation for all of each council member's work was included in that figure.

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This Electronic Temporary Tattoo Will Soon Be Tracking Your Health

FitBit too bulky? Why not glue a sensor array to your skin?

The quantified self goes nanoscale with a stick-on silicon electrode network that could not only change the way we measure health metrics, but could enable a new form of user interface. And the researchers behind it aim to have the device available in the next few weeks through a spinoff company, MC10.

The development takes wearable technology to the extreme, designed as a non-invasive diagnostic sensor that could be used to measure hydration, activity, and even infant temperature. It bonds to the skin, somewhat like a temporary tattoo, flexing and bending in sync with your skin the way you wish a Band-Aid would. How? Researchers at the University of Illinois, Dalian University of Technology in China, and the University of California at San Diego made it really, really small.

With a thickness of 0.8 micrometers at the widest — around one-thousandth the diameter of a human hair — the thin mesh of silicon actually nestles in to the grooves and creases in your skin, even the ones too small to see. Being small helps, but it’s also important that the silicon is laid out in a serpentine pattern and bonded to a soft rubber substrate, allowing the stiff material to flex, a little bit like an accordion.

“Although electronics, over the years, has developed into an extremely sophisticated form of technology, all existing commercial devices in electronics involve silicon wafers as the supporting substrate,” says John Rogers, who led the study published this week in Advanced Materials.

Those wafers are mismatched to the body’s mechanics and geometry, he says. The goal here was to develop a system that matches the body more naturally.

“By doing that, you can much more easily integrate electronics, either onto the surface of the skin, or on internal organs like the heart and the brain,” he says.

The epidermal electric system is either stamped onto the skin using a silicon wafer, or glued there with a water-soluble polyvinyl alcohol layer. Then it’s covered with spray-on bandage to keep it protected and watertight. After a couple of weeks, the layer will peel off as the underlying skin particles naturally exfoliate.

But aside from natural skin shedding, it’s actually quite robust, says Rogers. To test its durability, they stretched and compressed subjects’ skin, over and over, to see how much the device could take. It lasted easily through 500 cycles, and through washings.

It’s a lot more convenient than the electrodes that scientists used to connect to skin via a conducting gel. And it can offer more data, too, from high-resolution electric biopotential measurements, like electrocardiograms.

“We try to design not just point-contact electrodes, but full integrated circuits on platforms that have physical properties matched to the skin,” says Rogers. “They really can laminate on the surface of the skin, conform to all the microscale roughness that’s kind of intrinsic and natural to the surface of the skin, to provide a completely different class of interface between electrodes and electronics and the skin.”

Such a technology has many potential uses, from continual electrocardiogram readings, to precise measurements of temperature and hydration, to many other health and wellness readings.

“That could be relevant for advanced surgical procedures, implantable devices, or even systems that are designed to do continuous health and wellness monitoring or to track the progress or accelerate the wound healing process,” Rogers says.

“We’re interested not only in demonstrating concepts and an underlying scientific foundation around new measurement modalities through the skin, but also in their ultimate commercial realization,” he says.

But the tool could offer more than self-measurement. Because of the detail in the signal received, it could be used as a human-machine interface — for example, a videogame or drone controller — based on signals from the user’s muscles. It’s really marrying fully integrated electronics to the skin, a non-permanent bionic interface.

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Cellar victim Kampusch raped, starved in film of ordeal

VIENNA (Reuters) – A new film based on the story of Austrian kidnap victim Natascha Kampusch shows her being repeatedly raped by the captor who beat and starved her during the eight-and-a-half years that he kept her in a cellar beneath his house.

Kampusch was snatched on her way to school at the age of 10 by Wolfgang Priklopil and held in a windowless cell under his garage near Vienna until she escaped in 2006, causing a sensation in Austria and abroad. Priklopil committed suicide.

Kampusch had always refused to respond to claims that she had had sex with Priklopil, but in a German television interview on her 25th birthday last week said she had decided to reveal the truth because it had leaked out from police files.

The film, “3,096 Days” – based on Kampusch’s autobiography of the same name – soberly portrays her captivity in a windowless cellar less than 6 square metres (65 square feet) in area, often deprived of food for days at a time.

The emaciated Kampusch – who weighed just 38 kg (84 pounds) at one point in 2004 – keeps a diary written on toilet paper concealed in a box.

One entry reads: “At least 60 blows in the face. Ten to 15 nausea-inducing fist blows to the head. One strike with the fist with full weight to my right ear.”

The movie shows occasional moments that approach tenderness, such as when Priklopil presents her with a cake for her 18th birthday or buys her a dress as a gift – but then immediately goes on to chide her for not knowing how to waltz with him.

GREY AREAS

Antonia Campbell-Hughes, who plays the teenaged Kampusch, said she had tried to portray “the strength of someone’s soul, the ability of people to survive… but also the grey areas within a relationship that people don’t necessarily understand.”

The British actress said she had not met Kampusch during the making of the film or since. “It was a very isolated time, it was a bubble of time, and I wanted to keep that very focused,” she told journalists as she arrived for the Vienna premiere.

Kampusch herself attended the premiere, looking composed as she posed for pictures but declining to give interviews.

In an interview with Germany’s Bild Zeitung last week, she said: “Yes, I did recognize myself, although the reality was even worse. But one can’t really show that in the cinema, since it wasn’t supposed to be a horror film.”

The movie, made at the Constantin Film studios in Bavaria, Germany, also stars Amy Pidgeon as the 10-year-old Kampusch and Danish actor Thure Lindhardt as Priklopil.

“I focused mainly on playing the human being because… we have to remember it was a human being. Monsters do not exist, they’re only in cartoons,” Lindhart said.

“It became clear to me that it’s a story about survival, and it’s a story about surviving eight years of hell. If that story can be told then I can also play the bad guy.”

The director was German-American Sherry Hormann, who made her English-language debut with the 2009 move “Desert Flower”, an adaptation of the autobiography of Somali-born model and anti-female circumcision activist Waris Dirie.

“I’m a mother and I wonder at the strength of this child, and it was important for me to tell this story from a different perspective, to tell how this child using her own strength could survive this atrocious martyrdom,” Hormann said.

The Kampusch case was followed two years later by that of Josef Fritzl, an Austrian who held his daughter captive in a cellar for 24 years and fathered seven children with her.

The crimes prompted soul-searching about the Austrian psyche, and questions as to how the authorities and neighbors could have let such crimes go undetected for so long.

The film goes on general release on Thursday.

(Reporting by Georgina Prodhan, Editing by Paul Casciato)

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First Lady Announces Public-Private Plan to Bolster Physical Education

CHICAGO — As part of her campaign to curb childhood obesity, Michelle Obama on Thursday announced an ambitious plan to increase physical education in the country’s public schools with the help of private companies.

Jeff Haynes/Reuters

Michelle Obama spoke in Chicago on Thursday about her plan to increase physical activity in schools.

Under the $70 million program, the first public-private partnership of its kind, schools will be able to apply for grants to assess and improve their health and physical education programs, with the goal of getting children to exercise an hour a day.

“This is an earth-shattering awesomely inspiring day,” Mrs. Obama said in an emotional speech announcing the program in her hometown. “I grew up just a few miles from where we are today, over on the South Side.” She said that even though “my family certainly wasn’t rich, our neighborhood was barely middle class,” back then “being active was a way of life.” She recalled doing double Dutch on jump-ropes and going to summer camp.

“Where would I have been without those activities that kept be busy and safe and off the streets?” she said.

The program is supported by Nike, which will provide $50 million over five years to help schools and communities set up programs and spaces to get children to exercise. Other groups, including the GENYOUth Foundation, ChildObesity180, Kaiser Permanente and the General Mills Foundation, will give a combined $20 million for grants, training and other resources to help develop exercise programs and other health programs in schools.

All the money will be offered through Let’s Move Active Schools, Mrs. Obama ‘s new initiative. It will be administered through the President’s Council on Fitness, Sports and Nutrition, the American Alliance for Health, Physical Education, Recreation and Dance, and the Alliance for a Healthier Generation.

“This is a huge deal for me,” said Education Secretary Arne Duncan, who appeared with Mrs. Obama. “When students have a chance to play and be active, they do better academically. This needs to become the norm.”

Mr. Duncan said he hoped the initiative would spread to 50,000 schools over the next five years. Schools will be able to sign up at LetsMoveSchools.org, where they will be directed to training programs.

Mrs. Obama, who is on a three-city, two-day tour to promote her Let’s Move initiative to reduce childhood obesity, was joined in Chicago by Mayor Rahm Emanuel, as well as the athletes Serena Williams, Gabrielle Douglas, Allyson Felix, Bo Jackson, Colin Kaepernick, Sarah Reinertsen, Ashton Eaton, Paul Rodriguez and Dominique Dawes, and the personal trainer Bob Harper. Ms. Williams said the program “has Serena written all over it.”

Mr. Duncan said that Mrs. Obama’s support would help bring a similar attention to exercise that she had to school lunches. “She brings voice, she brings power, she brings tremendous personal passion,'’ he said. “She speaks from experience.”

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Groupon Says It Ousted Chief Executive

CHICAGO (AP) — Struggling online deals pioneer Groupon said Thursday that it ousted founder and CEO Andrew Mason amid worries that people are tiring of the myriad of online restaurant, spa and Botox deals that Groupon built its business on.

Shares jumped following Thursday's announcement, which had been anticipated for months. Executive Chairman Eric Lefkofsky and Vice Chairman Ted Leonsis were appointed to the Office of the Chief Executive while a replacement is found.

"Groupon will continue to invest in growth, and we are confident that with our deep management team and market-leading position, the company is well positioned for the future," Leonsis said in a statement.

Groupon said Mason was not available for interviews.

The announcement came one day after online deals company Groupon Inc. reported a bigger-than-expected loss and gave a weak revenue outlook for the current quarter. The guidance had fueled investor worry that people are getting fatigued with the online deals flooding inboxes daily and that the company's efforts to broaden into an e-commerce powerhouse haven't been paying off.

Groupon Inc., which went public in November 2011, makes money by taking a cut from the online deals it offers on a variety of goods and services. Investors have questioned whether that business model is sustainable and leads to growth over the long term — and whether the company can not only grow its customer base but make more from each subscriber.

Groupon has the advantage of being first. This has meant brand recognition and investor demand, as evidenced by its strong public debut. But the model is easy to replicate. It has spawned many copycats after its 2008 launch, from startups such as LivingSocial to established companies such as Google Inc. and Amazon.com Inc. Chicago-based Groupon Inc. also has faced scrutiny about its high marketing expenses, enormous employee base and the way it accounted for revenue.

Groupon's stock has lost about 77 percent of its value since the IPO after losing $1.45, or 24 percent, to close Thursday at $4.53. After the announcement of Mason's ouster, the stock gained 4 percent in after-hours trading following the announcement.

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Race for L.A. city controller heats up

A previously low-profile race for Los Angeles city controller has begun to heat up as opponents of City Councilman Dennis Zine accuse him of "double dipping" the city's payroll and question why he is considering lucrative tax breaks for a Warner Center developer.

Zine, who for 12 years has represented a district in the southeast San Fernando Valley, is the better known of the major candidates competing to replace outgoing Controller Wendy Greuel.

The others are Cary Brazeman, a marketing executive, and lawyer Ron Galperin. Zine has raised $766,000 for his campaign, more than double that of Galperin, the next-highest fundraiser, and has the backing of several of the city's powerful labor unions.

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He also has been endorsed by Mayor Antonio Villaraigosa and several of his council colleagues. Galperin is backed by the Service Employees International Union, one the city's largest labor groups, and Brazeman is supported by retired Rep. Diane Watson and several neighborhood council representatives.

With the primary ballot less than a week away, Brazeman and Galperin have turned up the heat on Zine, hoping to push the race beyond the March 5 vote. If no one wins more than 50% of the ballots cast, the top two vote-getters will face a runoff in the May general election.

In a recent debate, Zine's opponents criticized him for receiving a $100,000 annual pension for his 33 years with the Los Angeles Police Department and a nearly $180,000 council salary. Brazeman and Galperin called it an example of "double dipping" that should be eliminated.

That brought a forceful response from Zine, who shot back that he gives a big portion of his police pension check to charities.

"I am so tired of hearing 'double dipping,' " he said. "I worked 33 years on the streets of Los Angeles. I have given over $300,000 to nonprofits that need it.... That's what's happened with that pension."

In the same debate, Brazeman accused Zine of cozying up to a Warner Center developer by pushing for tax breaks on a project that already has been approved. The nearly 30-acre Village at Westfield Topanga project would add 1 million square feet of new shops, restaurants, office space and a hotel to a faded commercial district on Topanga Canyon Boulevard.

"The councilman proposed to give developers at Warner Center tens of millions of dollars in tax breaks even though it's a highly successful project," he said. "He wants to give it away."

City records show that less than a month after the development was approved in February 2012, Zine asked the council for a study looking at possible "economic development incentives" that could be given to Westfield in return for speeding up street and landscaping enhancements to the project's exterior.

The motion's language notes that similar tax breaks have been awarded to large projects in the Hollywood and downtown areas, and that "similar public investment in the Valley has been lacking." Westfield is paying for the $200,000 study.

Zine defended his decision before the debate audience, saying if the study finds that the city will not benefit, no tax breaks will be awarded. "If there's nothing there, then they get nothing," Zine said.

The controller serves as a public watchdog over the city's $7.3-billion annual operation, auditing the general fund, 500 special fund accounts and the performance of city departments. Those audits often produce recommendations for reducing waste, fraud and abuse.

But the mayor and the council are not obligated to adopt those recommendations, and as a result the job is part accountant, part scolder in chief. All the candidates say they will use their elective position not only to perform audits but also to turn them into action.

Their challenge during the campaign has been explaining how they will do that.

Zine, 65, says his City Hall experience has taught him how to get things done by working with his colleagues. He won't be afraid to publicly criticize department managers, he said, but thinks collaboration works better than being combative.

"You can rant and rave and people won't work with you," he said. "Or you can sit down and talk it out, and you can accomplish things."

Galperin, 49, considers himself a policy wonk who relishes digging into the details to come up with ways to become more efficient with limited dollars and to find ways to raise revenue using the city's sprawling assets. For instance, the city owns two asphalt plants that could expand production and sell some of its material to raise money to fix potholes, he said.

He's served on two city commissions, including one that found millions of dollars in savings by detailing ways to be more efficient. Zine is positioning himself as a "tough guy for tough times," but the controller should be more than that, Galperin said.

"What we really need is some thoughtfulness and some smarts and some effectiveness," he said. "Just getting up there and saying we need to be tough is not going to accomplish what needs to be done."

Brazeman, 46, started his own marketing and public relations firm in West Los Angeles a decade ago and became active in city politics over his discontent with a development project near his home. He has pushed the council to change several initiatives over the last five years, including changes to the financing of the Farmers Field stadium proposal that will save taxpayer dollars, he said.

As controller, he would pick and choose his battles, and, Brazeman said, be "the right combination of constructive, abrasive and assertive."

catherine.saillant@latimes.com

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