LOS ANGELES (TheWrap.com) – Movie-going got more expensive last year with ticket prices hitting record highs in 2012, the National Association of Theatre Owners said Monday.
The average ticket price hit $ 7.96, a three-cent bump from last year, but still the biggest annual number when not adjusted for inflation.
For the fourth quarter of 2012, 3D releases, such as “The Hobbit: An Unexpected Journey” and “Rise of the Guardians,” pushed ticket prices to $ 8.05. That was a 3.4 percent bump from the $ 7.78 cents audiences shelled out on average over the three months ending in September.
It was not, however, a record. In the second quarter of 2012, ticket prices hit unprecedented levels, averaging $ 8.12.
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